website strategy
Website Strategy is essential for online success. Resen Digital’s expertise and experience will elevate your online success with your tailored website strategy.
Tailoring Your Website Strategy for Maximum Impact
Crafting a strategic website plan is imperative; without it, a site might not reach its full potential. Tailoring it precisely to goals and audience significantly enhances success, potentially yielding a remarkable 2.5x return on investment.
Our focus is on simplicity and effectiveness, ensuring your online presence becomes a powerful asset for your business.
a strategic approach increases roi by 2.5 times - For example:
434%
Companies that regularly update their website content experience 434% more indexed pages, giving them an edge in search engines.
70%
70% Customers say understanding their needs influences their loyalty.
50%
Websites with a simple and clean design are 50% more likely to be viewed as trustworthy.
23X
Businesses that use data analytics are 23 times more likely to acquire customers.
20%
Optimising the customer journey can increase conversion rates by 20%.
400%
User-centred design can boost conversion rates by up to 400%.
The Core Principles of Our Website Strategy Approach
Serving as the cornerstone of success, our strategic website approach embodies a comprehensive and professional methodology, integrating the essence of four fundamental principles to achieve digital excellence.
This framework is underpinned by expertise, data, and a profound understanding of your audience. Let’s delve into each principle, elucidating the intricate details.
Prioritising Your Audience: Human-Centred Excellence
At Resen Digital, we champion the principle of putting your audience first. This guiding philosophy means that every decision and action must revolve around the needs and preferences of your users.
Embracing Human-Centred Design
Our approach is deeply rooted in the concept of human-centred design. We understand the essence of creating websites that resonate with users emotionally, ensuring they effortlessly find what they seek. With human-centred excellence at our core, we craft digital experiences that truly connect with your audience.
Strategic Data Insights
Informed Decision-Making
Placing data and analytics at the core of your strategy, our commitment to the “Data-Driven” principle ensures that you make precise, informed decisions for unparalleled website success.
Strategic Insights Through Analytics
Through data-driven analysis, we align your website’s goals, KPIs, SEO strategy, and optimisation efforts with real-time insights. This ensures your strategy remains agile, efficient, and consistently effective. With Resen Digital, your decisions are grounded in data, empowering your digital presence for optimal results. @
Mastering Customer Journeys
At Resen Digital, “User Experience” is not merely a buzzword; it’s a guiding principle centred around the art of crafting exceptional customer journeys. This involves delving deep into the understanding of your audience and seamlessly guiding them through your website.
Precision in Persona Development:
Our detailed audience personas empower us to customise content and experiences, ensuring every interaction aligns perfectly with specific customer needs. Through this meticulous approach, we create user experiences that resonate and engage, delivering unparalleled satisfaction.
Perpetual Enhancement
Commitment to Continuous Growth
Embracing the principle of “Continuous Growth,” we at Resen Digital are steadfast in our commitment to perpetual enhancement. Your website strategy should never stagnate; it should evolve alongside your business and audience needs.
Strategic Functionality Updates:
We advocate for the regular review and enhancement of your website’s functionality to align with the ever-changing user expectations. Pair this with consistent reporting to pinpoint areas for improvement.
Frequent Content Updates Drive Results:
Statistics show that websites regularly publishing fresh content receive a remarkable 126% more leads compared to their static counterparts. This underlines the importance of keeping your digital presence dynamic and engaging for sustained growth.
Frequently asked questions
What are the 10 key questions to ask when evaluating a website?
Assessing a website is a pivotal step in ensuring its success. Here are ten essential questions to consider:
- Is the website mobile-responsive? Ensuring mobile-friendliness is vital for a seamless user experience and improved SEO rankings.
- What is the website’s loading speed? Rapid loading times are crucial; slow websites can discourage visitors and impact user engagement.
- Is the design visually appealing and user-friendly? An intuitive design enhances user engagement, making navigation effortless for visitors.
- Is the content high-quality and up-to-date? Fresh, relevant content not only engages users but is also essential for SEO, ensuring the website remains relevant and authoritative.
- Are there clear calls-to-action (CTAs)? Effective CTAs guide users toward desired actions, increasing the likelihood of conversions.
- Is the website SEO-optimised? Proper use of keywords, meta tags, and structured data enhances the website’s visibility on search engines, driving organic traffic.
- Is the site secure with HTTPS? A secure website (HTTPS) is essential for building trust with visitors and positively impacting SEO rankings.
- How is the website’s performance on search engines? Analysing rankings, organic traffic, and resolving SEO issues are essential to enhance the website’s visibility online.
- What is the bounce rate? A high bounce rate could indicate usability or content problems, which need to be addressed for better user engagement.
- Are analytics and tracking in place? Robust analytics setup is crucial for data-driven decisions, providing valuable insights into user behaviour and website performance.
What Should A Website strategy include?
A comprehensive website strategy should cover these key elements:
- Business Goals: Clearly define what you want to achieve with your website.
- Audience Analysis: Understand your target audience’s needs and preferences.
- Competitive Analysis: Study your competitors to identify strengths and weaknesses.
- User Experience (UX) Design: Create an intuitive and engaging design.
- Content Strategy: Plan for high-quality, valuable, and SEO-friendly content.
- SEO Strategy: Optimise the site for search engines to boost visibility.
- Technical Considerations: Ensure the site is secure, mobile-responsive, and fast-loading.
- Conversion Optimisation: Design clear CTAs and user pathways to meet goals.
- Analytics and Tracking: Implement tools to monitor site performance.
- Maintenance and Updates: Plan for regular content updates and technical maintenance.
What 5 questions should you ask to evaluate a website's reliability?
Website reliability is crucial for trust and user satisfaction. Ask these five questions:
- Is the website secure? Check for HTTPS, SSL certificates, and secure payment options.
- Are there any broken links or errors? Frequent errors can frustrate users.
- Is the content accurate and well-sourced? Misinformation damages credibility.
- Is contact information readily available? A lack of contact details raises suspicions.
- Do testimonials and reviews support claims? Positive feedback builds trust.
What are the questions for website content strategy?
Creating a content strategy is essential for a successful website. Here are key questions for a content strategy:
- Who is the target audience? Define your ideal visitors.
- What are your content goals? Determine what you want to achieve with your content.
- What are the core topics or themes? Identify the main subjects your content will cover.
- What types of content will you create? Consider articles, videos, infographics, etc.
- How often will you publish? Consistency matters for audience engagement.
- What keywords will you target? Research relevant keywords for SEO.
- How will you promote your content? Plan for social media, email, and outreach.
- How will you measure success? Set KPIs like traffic, conversions, and engagement.
- What’s your content calendar? Organise when and what you’ll publish.
- How will you update and refresh content over time? Ensure content remains relevant.
what our clients say
Earth Lodge Australia
Resen have exceptional skills in website design and exceeded our expectations when it came to the visual appeal of the site, and the copywriting throughout the site. He was also extremely prompt in making updates and had our website complete ahead of our expected completion date. I highly recommend Resen for your next website build.
Ben Baker
Earth Lodge Australia
Kenshinryu Aikido
Resen Digital delivered more than just a stunning website for Kenshinryu Dojo; they provided a level of professionalism that made the entire experience easy and incredibly satisfying. From planning to launch, their team understood our needs, translating our vision into a visually striking, user-friendly platform. Their clear communication and attention to detail gave me peace of mind, making the collaboration a genuine pleasure. I highly recommend Resen Digital for not just a website but a partner in digital success.
David Dangerfield
Sensei Kenshinryu Dojo
our website design services
We help businesses succeed online, improving their digital presence and building meaningful connections with their audiences.
user focused
Users come first. "User-Focused" isn't just a principle; it's our core belief. Every decision we make centres on meeting your audience's needs and preferences.
data driven
Our "Data-Driven" approach revolves around using data and analytics to guide strategic decisions that drive your website towards success.
user experience
"User Experience" is about mastering customer journeys, truly knowing your audience, and seamlessly guiding them through your website.
Website Design
We base our website design on Human-Centred Design principles. Our goal is to create websites that focus on user needs, offering easy navigation and captivating content for a meaningful online experience.
Website Development
We seamlessly move from planning and precise design to development. Our experienced developers, skilled in cutting-edge technologies and top practices, bring the intricately designed websites to life.
Expert SEO Strategies
We enhance your website's visibility through On-Page and Off-Page SEO, improving content for search engines, building quality backlinks, and dominating local markets.
Transparent Reporting
Our detailed reports offer comprehensive insights into your website's performance and strategic steps. With this knowledge, you can enhance your online presence.
Comprehensive WCAG Audits
Resen Digital conducts in-depth audits, examining text, images, multimedia, code, and navigation. We offer clear plans for enhancement, guaranteeing websites meet WCAG guidelines for inclusivity.
Precise Accessibility Solutions
After conducting thorough audits, we seamlessly make the needed improvements to align your website with WCAG guidelines. Our skilled team improves alt text, optimises multimedia, cleans up code, and simplifies navigation for better accessibility.
Web Essentials Care Plan
All the essentials to keep your website performing at its best.
Web Performance Care Plan
A healthy website that also competitively ranks and targets your customers.
Everything in Essentials Plus:
Web Premium Care Plan
For marketing teams that need strong partnership in executing strategy online.
Everything in Performance Plus:
- 5 Hours Of Dedicated Dev & Support
- Dedicated PM & Developer
- Clickup Board For Task Collaboration
- Staging Development Site
- Ad-Hoc Support Tasks
- Monthly Theme & Plugin Updates
- Priority Email Support
- Security Checks & Threat Prevention
- Server Uptime Monitoring
- Spam Filtering & Cleansing
- Monthly Maintenance Report
- 15 Hours Of Dedicated Dev & Support
- SEO Keyword Research
- SEO Competitor Analysis
- 20 Targeted Keywords For SEO
- SEO On-Page Optimisation
- Agency Analytics Dashboard
- Monthly Maintenance & SEO Report
- 20 Hours Of Dedicated Dev & Support
- Complex Development Tasks
- New Pages & Posts Creation
- API Integrations
- UX Web Design
- Conversion Optimisation
- Website Rebuilds
- Technical SEO Solutions
- Anything Else Your Website Needs
- Monthly Reporting
Web Essentials Care Plan
All the essentials to keep your website performing at its best.
- 5 Hours Of Dedicated Dev & Support
- Dedicated PM & Developer
- Clickup Board For Task Collaboration
- Staging Development Site
- Ad-Hoc Support Tasks
- Monthly Theme & Plugin Updates
- Priority Email Support
- Security Checks & Threat Prevention
- Server Uptime Monitoring
- Spam Filtering & Cleansing
- Monthly Maintenance Report
$800/month
Web Performance Care Plan
A healthy website that also competitively ranks and targets your customers.
Everything in Essentials Plus:
- 15 Hours Of Dedicated Dev & Support
- SEO Keyword Research
- SEO Competitor Analysis
- 20 Targeted Keywords For SEO
- SEO On-Page Optimisation
- Agency Analytics Dashboard
- Monthly Maintenance & SEO Report
from $2,400/month
Web Premium Care Plan
For marketing teams that need strong partnership in executing strategy online.
Everything in Performance Plus:
- 20 Hours Of Dedicated Dev & Support
- Complex Development Tasks
- New Pages & Posts Creation
- API Integrations
- UX Web Design
- Conversion Optimisation
- Website Rebuilds
- Technical SEO Solutions
- Anything Else Your Website Needs
- Monthly Reporting
from $3,200/month
Web Hosting Basic Plan
Suitable for most small business websites.
Web Hosting Standard Plan
All the essentials to keep your website safe and secure 24/7.
Web Hosting Enterprise Solutions
- 10GB Storage
- Free SSL 1st Year
- Automated WordPress Updates
- Automated Plugin Updates
- Global CDN
- 1-Click Staging And Dev. Environments
- 10GB Storage
- 50GB Bandwidth
- 25,000 Visits Per Month
- Auto-Renewing SSL
- SSH Access
- Security Risk Scans
- Plugin Risk Scans
- Automated WordPress Updates
- Automated PHP Updates
- Automatic And On-Demand Backups
- EverCache® For Better Performance
- Global CDN
- 1-Click Staging And Dev. Environments
Web Hosting Basic Plan
Suitable for most small business websites.
- 10GB Storage
- Free SSL 1st Year
- Automated WordPress Updates
- Automated Plugin Updates
- Global CDN
- 1-Click Staging And Dev. Environments
$420/year
Web Hosting Standard Plan
All the essentials to keep your website safe and secure 24/7.
- 10GB Storage
- 50GB Bandwidth
- 25,000 Visits Per Month
- Auto-Renewing SSL
- SSH Access
- Security Risk Scans
- Plugin Risk Scans
- Automated WordPress Updates
- Automated PHP Updates
- Automatic And On-Demand Backups
- EverCache® For Better Performance
- Global CDN
- 1-Click Staging And Dev. Environments
from $546/year
Web Hosting Enterprise Solutions
Boost your digital impact?
Maximize your business potential with our tailored strategic digital planning, innovative design, ADA accessibility, and robust SEO strategies to fuel your expansion.
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