ProVelo Super League

ProVelo Super Leagues vision is to establish an elite, Australian based road cycling league with a focus on new audiences, sustainability and nurturing the growth of road cycling in Australia. The PSL is an annual racing league hosted across Australia with teams and athletes competing in a points format launching in 2025. In the lead up to the launch next year, Resen is excited to be a part of the project by designing and developing the EOI one page website to gain brand awareness and registered interest in the ProVelo Super League, prior to the launch of the main platform later in 2024.

the goal

The goal of this web design project was to create an informative and engaging expression of interest website for the ProVelo Super League, Australia’s premier cycling league launching in January 2025. The website aims to provide information about the league, its vision, events, teams, partnerships, and news updates, while also serving as a platform to capture interest from teams and partnerships.

our process

The design process was carefully guided by the rich essence of our established brand, drawing upon a meticulously curated visual mood board. Our aim was clear: to encapsulate the vibrant energy and exhilaration pulsating through the ProVelo Super League.

Each element of the design was meticulously crafted to echo the electrifying atmosphere of this premier event, ensuring that every glance at our work evokes the same rush of excitement experienced on the race track.

Through this fusion of inspiration and creativity, we sought not only to represent the league but to immerse our audience in its thrilling world, inviting them to feel the speed, passion, and dynamism that define the ProVelo experience.

the results

The ProVelo Super League website successfully achieved its goals of providing comprehensive information about the league and engaging its target audience. The clean and modern design, combined with intuitive navigation and visually appealing content, has created a positive user experience.

The website has become a central hub for the league, serving as a platform for announcements, news updates, and community engagement. The team and partnership sections have generated interest from potential participants and sponsors, contributing to the league’s growth and success.

The website’s performance has been excellent, with fast loading times and seamless responsiveness across various devices. The use of WordPress as the CMS has made it easy for the league’s team to update and maintain the website’s content regularly.

key learnings

Conducting thorough research and understanding the target audience is crucial for creating an effective website design.
Careful planning and organisation of content and website structure contribute to a positive user experience.
Incorporating responsive design principles ensures optimal viewing experiences across different devices.
Choosing the right CMS (like WordPress) can simplify website maintenance and content updates.

conclusion

The ProVelo Super League website has successfully achieved its goals of providing information and engaging its target audience. The design process involved careful planning, research, and implementation of best practices in web design. The website’s success demonstrates the importance of a well-designed and user-friendly online presence for any organisation or event, especially in the world of sports and entertainment.

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