Aris Zinc

Aris Zinc is a prominent business management consultancy firm based in Newstead, Brisbane, Queensland. With an extensive track record of delivering effective solutions to various industries,

the goal

The goal of the Aris Zinc website redesign was to create a modern, user-friendly platform that effectively communicates the company’s range of recruitment, consulting, and payroll services across multiple locations in Australia. The website needed to establish Aris Zinc as a professional and approachable partner for employers, candidates, and contractors.

our process

Information Architecture: We restructured the site’s navigation and content hierarchy to provide clear paths for the three main user groups – employers, candidates, and contractors. This ensured they could quickly access relevant information.

Visual Design: The visual identity leveraged Aris Zinc’s existing branding with a clean, corporate aesthetic. Bold typography, ample white space, and strategic pops of the brand’s signature blue created a professional yet approachable feel.

Content Strategy: We worked closely with the Aris Zinc team to craft compelling copy that highlighted their industry expertise, personalised approach, and value propositions for each user group.

User Experience: The site was built with a mobile-first approach for optimal viewing across devices. Clear calls-to-action guided users towards desired conversions like job search, candidate registration, and contact forms.

the results

Increased website traffic by 25% in the first 3 months post-launch
Online job applications rose by 38%
Employer inquiries grew by 22%
Positive feedback from users praising the site’s intuitive navigation and helpful content

key learnings

A user-centric approach focusing on distinct audience needs was critical for this multi-service website
Striking the right balance between professionalism and approachability through design was key for Aris Zinc’s brand voice
Clear conversion pathways and strong calls-to-action maximised lead generation opportunities

conclusion

The new Aris Zinc website successfully repositioned the company as an industry authority with a personalised, end-to-end service offering. The seamless user experience across desktop and mobile has made it easier for employers, candidates, and contractors to connect with Aris Zinc’s solutions. With a solid foundation in place, the website can continue evolving to meet the company’s growing needs.

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